This blog is dedicated to Web Analytics

Web Analytics is traditionally about measuring website traffic and trying to improve on and administer websites.

My perspective is somewhat different. In my view Web Analytics, Media Theory (especially Medium Theory) and Sociology should join forces with one main goal: To describe how the new digital technologies are changing our life, our society and the world we inhabit in a radical way.The Internet is currently the main frame for these changes but in the future the Internet will be destroyed as a coherent picture of the virtual world and new platforms for merging realities will appear.

This blog contains narrow industry news and discussions as well as theoretical perspectives, reviews and everyday stories.

Casper Radil